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Sports Marketing 2.0 VIP Summit - San Francisco
Tuesday, May 06, 2008 from 01:00 PM - 08:00 PM (PT)
San Francisco, CA
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Event Details
What is this Summit all about?
Sports Marketing 2.0 VIP Summit is and educational event designed to help sports marketers learn best practices for the present and future of online sports marketing.
We need to think BEYOND THE STADIUM
Web 2.0 has changed the very nature of the online experience for sports fans, media and sponsors alike. Fans are not just fans anymore. And players are not just players. They are also journalists, community members and consumers and some have become powerful centers of influence. Turning over control to fans runs counter to traditional marketing thinking, but it could be the biggest opportunity in our business today. Success in this new environment will not come automatically. We have a lot to learn, and that’s where the VIP Summit comes into play.
The Sports Marketing 2.0 VIP Summit is designed to help marketers do what fans are already doing...
Building collective intelligence by cooperating openly and harnessing network effects.
Who should attend?
- Senior level brand marketers and sponsors
- Web Publishers focused on sports content, communication and community
- Sports teams and governing bodies
- Interactive Agencies involved in sports marketing
- Web applications developers enabling sports initiatives
- Consultants and others working in sports marketing and Web 2.0
- Educators
How Summits work
Summits are tightly-packed, half-day events. You will leave smarter and better connected than when you arrived. We do panel discussions from 1pm to 5pm followed by a cocktail reception and sit-down dinner. Each portion of the program is designed to educate and help attendees build relationships with fellow practitioners. There is no selling. Just teaching and learning. As always attendees will be encouraged to share their best practices and case studies through our online community site www.sportsmarketing20.com before, during and after the summits.
Agenda
Panel discussions 1:00 pm – 6:00 pm
Introductions and Agenda: 1:00pm to 1:30 pm
Panel I: Measurement 1:30pm to 2:15pm
Measuring sports fans online: how many are there and why should we care?
Let’s get right to the bottom line: this panel is about quantifying the value of online sports properties. Is “sports” just another media buy or is there a sponsorship opportunity online? How is the sports audience different from more general online audiences? We’ll look at issues like: quantity versus quality of audience and exposure versus engagement and try to get to the bottom line – how sponsors evaluate sports properties online.
Moderator:
- Daniel Aronson, IBM Director Marketing Strategy, Media & Entertainment
Expert Panel:
- John Broady, Omniture, Inc., Executive Director
- Jodi McDermott, Clearspring Technologies, Director, Product Management
- Young-Bean Song, Microsoft, VP Analytics & Atlas Institute
- Laurie Koehler, Sponsorship Manager, Intel
Panel II: Engagement 2:30pm to 3:15pm
How is user-generated content making sports sites more valuable?
Sports fans are highly active online, and they’re not just consuming content, they’re creating it too. This panel will explore some of the ways unique to sports that Web properties are engaging with sports fans in ways that are most meaningful to the fans. We’ll also discuss ways sponsors are building brands and driving sales from this engagement.
How is user-generated content making sports sites more valuable?
Sports fans are highly active online, and they’re not just consuming content, they’re creating it too. This panel will explore some of the ways unique to sports that Web properties are engaging with sports fans in ways that are most meaningful to the fans. We’ll also discuss ways sponsors are building brands and driving sales from this engagement.
Sponsored by: Pringo Networks
Moderator:
- Brian Biniak, Jacked.com, CEO
Expert Panel:
- Gary Hall, Pringo Networks, President
- Scot Philp, Rotoblog, VP Marketing
- Molly Kittle, Bunchball, Business Development
- Kurtis Katz, GM R Works , Experiential Marketing Director
Panel III: Killer Apps 3:30pm to 4:15pm
Which web applications are the stickiest?
Sponsored by Compendium Blogware
Content doesn’t just sit on Web pages anymore. It moves and it is controlled by the fan. How are fans communicating with each other and how can sponsors and publishers support this conversation and profit from it?
Moderator:
Expert Panel:
- Kaila Woodside, Compendium Blogware, Business Development Manager
- Mike Kerns, Citizens Sports Network, CEO, Founder
- T.J. Kelly, Sportgenic, GM SgUnderground
- Wayne Thorsen , MSN Microsoft, Senior Manager, Strategy & Business Development
Panel IV: Social Networks 4:30pm to 5:15pm
How are teams, sponsors, and fans building valuable communities?
How are teams, sponsors, and fans building valuable communities?
Sponsored by KickApps
Being a sports fan is a social experience whether you’re at home, at the stadium or online. This panel will examine various forms of sports fan communities. It will also reveal how sponsors are driving brand value and sales by supporting and engaging with these communities in various markets even beyond sports.
Moderator:
- Pat Coyle, Indianapolis Colts, Executive Director, Digital Business
Expert Panel:
-
Adonis Bitar , Telligent , Sr. Sales Engineer, Interactive Solutions
Open Mic on the clock – 5:15pm to 6:00pm
Invited guests can take the floor – 5 minutes max to show and tell whatever they want.
• Pat Coyle, Indianapolis Colts
• Daniel Aronson, IBM
• Bryan Biniak, Jacked.com
• Adonis Bitar, Telligent
• Sam Wick, UserPlane
• David George, KickApps
• Gary Hall, Pringo
• Kaila Woodside, Compendium Blogware
• Terry Cecil, International Sponsor Council
Please submit requests to speak to Pat Coyle.
Cocktails – 6:00pm to 6:30pm
Wind down from an intense day of learning, and gear up for a great meal with your colleagues and new friends.
Dinner – 6:30pm to 8:00pm
A comfortable meal where you’ll have time to talk with other attendees and build the relationships that lead to business.
Parking and Entrance to AT&T Park.
Please park in parking lot A and enter in through the Willie Mays Plaza entrance. There will be directional signage set up along 3rd St. and in Willie Mays Plaza to direct youfrom the parking lot to the entrance.
See these maps for reference.
sf_regional_diagram_07b.pdf
sf_entrances_061 (2).pdf
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Hosted By
Sports Marketing 2.0
Pat Coyle is the Executive Director of Digital Business for the Indianapolis Colts and the creator of www.sportsmarketing20.com (a Digital think-tank for sports marketers in the Web 2.0 world). He can be reached at coylep@colts.nfl.com
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